Session Descriptions
WEDNESDAY, APRIL 28
The Fundamentals of Planned Giving: Everything You Could Ask About Making Your Planned Giving Program Successful and Proactive |
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| (separate registration and fee required) Wednesday, April 28 9:00 am - 3:00 pm |
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Presented by: |
 Pamela Jones Davidson President Davidson Gift Design Bloomington, IN |
 James E. Gillespie President & CEO CommonWealth Indianapolis, IN |
| This is the best investment of time you'll spend if you want essential information on virtually any aspect of establishing, running or refreshing a successful planned giving program. The presenters will address how to start a planned giving program, and how to assess if your organization is ready, plus what you may need to first remedy. They will offer a primer on the concepts (not all technical) behind top vehicles you should use, many involving little or no administration at your organization. They will also cover why donors consider gift plans, highlighting donor benefits from popular current uses, both lifetime and testamentary, of charitable gift options. The presenters will also cover smart enlistment strategies for board and committees, and policies and procedures for your program. The session will include marketing, how to introduce and educate your constituency about attractive gift options that can further individual planning goals, and will also address ethics in gift planning. You'll walk away with a lot of practical ideas you can use, and have fun too. These presenters are well known for their pragmatic yet dynamic style, sharing lots of illustrative donor stories and useable ideas to jumpstart and then sustain your proactive, ongoing planned giving effort. | |||
Symposium: Transferring Values and Valuables |
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| (included in full conference registration fee) Wednesday, April 28 1:30 - 3:00 pm |
 Presented by: Perry Cochell Senior Philanthropic Advisor Boy Scouts of America Irving, TX |
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| This presentation explores the Heritage Process™ that incorporates clients’ values, faith, family traditions, and work ethic with traditional tax and estate planning strategies. When parents leave their children financial assets but not the values, faith, traditions, and work ethic that built those assets, there is little chance the family fortune will survive into future generations. Recognizing this, values-based planning uses a “family first, fortune second” planning process that takes families beyond traditional tax and estate strategies. Through this process, families are guided in the construction of living plans that will benefit their heirs for generations to come. This six step process covers, the Initial Presentation, Guided Discovery Process™, Vision Statement, Implementing the Vision, Initial Family Retreat, and the Ongoing Family Councils. | |||
Symposium: Marketing Planned Gifts |
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| (included in full conference registration fee) Wednesday, April 28 3:30 - 5:00 pm |
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Panelists: |
 Douglas Page Senior Director, Gift Planning Pacific Lutheran University Tacoma, WA |
 Steven A. Rosenblum Director of Planned Gifts Saint Louis Zoo St. Louis, MO |
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 Angela Woo Sosdian Director of Philanthropy for the Campaign and for Gift Planning The Nature Conservancy Arlington, VA |
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Moderator: |
 David Libengood Relationship Manager Kaspick & Company, LLC Boston, MA |
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| A panel discussion with three individuals responsible for marketing planned gifts at their charitable institutions. We will examine the various elements of marketing strategy, what has been working (or not), and what adjustments charities are making as a result of the difficult environment of the past two years. | |||
Opening Dinner Keynote Address: Ecomomic Outlook |
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| (included in full conference registration fee) Wednesday, April 28 6:30 – 8:30 pm |
 Presented by: Richard B. Hoey Chief Economist The Bank of New York Mellon Corporation New York, NY |
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| The subject of this presentation is the outlook for economic policy and the world and U.S. economies. Key issues include monetary policy, fiscal policy, tax policy, energy policy, trade policy and the debate about how to deal with the demographic challenges of Social Security and Medicare. For the world economy, the main topics are real growth, oil prices, inflation and interest rates. Next is a discussion of the currency outlook, keyed to the prospects for the dollar, euro, yen and RMB. For the U.S. economy, the main topics are real growth, inflation, productivity, the budget outlook and profits. The bond market outlook includes a discussion of short-term rates, long-term rates, real yields and credit spreads. | |||
THURSDAY, APRIL 29 MORNING SESSIONS
Understanding Gift Annuities |
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Track: I Thursday, April 29 8:30 - 9:45 am & 10:15 - 11:30 am |
 Presented by: Elizabeth Brown Assistant General Counsel Moody Bible Institute of Chicago Chicago, IL |
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| This session will cover the basics of gift annuities, explaining the various types of annuity contracts, how the rates are established, the income, estate and gift tax implications, administration of a gift annuity program, and investing the annuity pool. The goal is to provide an overview and general understanding of all aspects of a gift annuity program. | |||
Gift Annuities During the Great Recession: 2009 ACGA Survey Results |
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| Track: I, II & III Thursday, April 29 8:30 - 9:45 am & 10:15 - 11:30 am |
 Presented by: Ronald A. Brown Director of Gift Planning Princeton University Princeton, NJ |
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| How has the economic crisis affected the number and value of annuity gifts? Are charities and their donors concerned about the funding levels for annuity reserves? Are charities continuing to follow the ACGA rate table of recommended maximum annuity rates? Who is making annuity gifts? The answers to these and many other critical questions will be reported publicly for the first time at this presentation. | |||
Investing CRT Assets |
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| Track: II & III Thursday, April 29 8:30 - 9:45 am & 10:15 - 11:30 am |
 Presented by: David G. Ely Vice President, Charitable Asset Management State Street Global Advisors Boston, MA |
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| This session will look at investing charitable remainder trusts. We will start with the basics of asset allocation and examine important considerations such as time horizon, percentage payout and risk tolerance. We will explore best practices used by organizations to implement asset allocation in remainder trusts. We will also examine the importance of timing in today’s volatile marketplace. | |||
Best Practices in Charitable Gift Annuity Programs |
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| Track: I, II & III Thursday, April 29 8:30 - 9:45 am & 10:15 - 11:30 am |
 Presented by: Charles B. Gordy Director of Planned Giving Harvard Law School Cambridge, MA |
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| Many charities run successful charitable gift annuity programs that are invested appropriately, administered smoothly, and in compliance with Federal and State regulations. They may differ in how they get there and this paper presents what ACGA considers to be best practices in those programs. Additionally, in recent years gift annuities have come under increased scrutiny from State regulatory agencies as abusive because of real or perceived illegalities engaged in by organizations offering gift annuities. Complying with gift annuity best practices should avoid this characterization and help ensure the continued success of gift annuities as a viable gift option for charitable organizations and their donors. | |||
State Regulations Panel |
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| Track: I & II Thursday, April 29 8:30 - 9:45 am & 10:15 - 11:30 am |
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Panelists: |
 Edie Matulka Senior Consultant PG Calc Seattle, WA |
 Timothy C. Costello Chief of Valuation Bureau & Chairman of Life & Health Admissions Committee New Jersey Department of Banking & Insurance Trenton, NJ |
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 Kristofer Graap Auxiliary Lines Specialist, Company Supervision Division Washington Office of the Insurance Commissioner Olympia, WA |
 Carol Harmon Senior Staff Counsel California Department of Insurance San Francisco, CA |
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Moderator: |
 Kristen Schultz Sr. Vice President Crescendo Interactive, Inc. Camarillo, CA |
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| This year's state regulations session is aimed at educating charities on the ongoing compliance requirements relating to state gift annuity registrations. Several individuals from state insurance departments will speak on a panel regarding regulatory issues relevant to their states. The goal is to educate charities on ways to comply with state law in issuing and administering gift annuities, with particular emphasis placed on meeting annual reporting requirements. The panel will be moderated and there will be time for Q&A from the audience. | |||
The Facts of Life (Estates): Remainder Interests in Residences and Farms |
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| Track: II & III Thursday, April 29 8:30 - 9:45 am & 10:15 - 11:30 am |
 Presented by: David Wheeler Newman Chair, Charitable Sector Practice Mitchell Silberberg & Knupp LLP Los Angeles, CA |
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| This presentation will begin by identifying the situations in which a gift of a residence or farm, with retained life estate, may be the best philanthropic planning solution for a donor. We will next review the legal and tax requirements for these gifts, and the sometimes imaginative ways in which planners have run afoul of those requirements. Finaly, we will look at selected planning opportunities to illustrate ways in which this gift vehicle may be effectively deployed in a variety of situations. | |||
Gift Planning with Real Estate |
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| Track: II & III Thursday, April 29 8:30 - 9:45 am & 10:15 - 11:30 am |
 Presented by: Philip M. Purcell Vice President for Planned Giving and Endowment Resources Ball State University Foundation Muncie, IN |
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| This session will review the basics and beyond of gift planning with real estate, including outright gifts, bargain sales, remainder interests, gift annuities, charitable remainder trusts, lead trusts, conservation easements and more. Special attention will be given to important policies and procedures, such as environmental audits, title review, institutional approval, etc. | |||
Gift Packages: Mix & Match to Maximize |
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| Track: I & II Thursday, April 29 8:30 - 9:45 am & 10:15 - 11:30 am |
 Presented by: Grant H. Whitney Sr. Associate Director of Gift Planning Harvard University Cambridge, MA |
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| In today's economy, current use gifts are at a premium. The gift planner who makes a "Double" or "Triple Ask" and can respond to immediate, near-term and long-term needs in one composite plan or gift package adds real value to both charity and donor. This presentation will highlight several such packages. Through case studies, attendees - regardless of shop size or time spent on gift planning - will come away with practical ideas to use back home. | |||
Thursday, April 29 Luncheon: Gift Annuity Rates Discussion
Join us as Rates Chair Cam Kelly discusses developments regarding ACGA’s suggested gift annuity rates. |
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THURSDAY, APRIL 29 AFTERNOON SESSIONS
Charitable Remainder Trust Basics |
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Track: I Thursday, April 29 1:30 - 2:45pm & 3:15 - 4:30 pm |
 Presented by: Joseph O. Bull Senior Vice President for Community Engagement Columbus Zoo and Aquarium Powell, OH |
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| The Charitable Remainder Trust is simultaneously the most versatile and the most complex of all charitable gift planning vehicles. Attendees will leave this session with an understanding of how CRTs work, the components of a CRT that most appeals to donors, and what questions to ask of legal counsel (both the donor's and your organization's). | |||
Dead Men Do Tell Tales: Integrating Bequest Administration with Your Planned Giving Program |
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| Track: II & III Thursday, April 29 1:30 - 2:45pm & 3:15 - 4:30 pm |
 Presented by: Andrew Fussner VP - Estate Settlement American Heart Association St. Petersburg, FL |
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| Bequest administration is usually the last step in the planned giving process - but it doesn't have to be. This session will cover ten tips for "completing the circle" between bequest administration and planned giving. A well-run bequest administration program should not only provide data to use for planned giving marketing, but actual planned giving leads as well. | |||
ACGA Rates: An Interactive Discussion |
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| Track: II & III Thursday, April 29 1:30 - 2:45pm & 3:15 - 4:30 pm |
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Panelists: |
David G. Ely Vice President, Charitable Asset Management State Street Global Advisors |
 Susan Gutchess Director of Gift Planning Administration The Nature Conservancy Arlington, VA |
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 Michael Mudry ACGA Actuary St. Davids, PA |
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Moderator: |
 Cam Kelly Assistant Vice President for Principal Gifts Programs Duke University Durham, NC |
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| If you are curious how the ACGA Rates Committee conducts its work, join us for this in-depth panel discussion about the methodology, the assumptions, and other considerations. | |||
What is the Financial Justification for Your Gift Planning Program? |
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| Track: I & II Thursday, April 29 1:30 - 2:45pm & 3:15 - 4:30 pm |
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Presented by: |
 Richard W. Lawrence Executive VP and Chief Operation Officer University of Colorado Foundation Boulder, CO |
 Kristen Dugdale Vice President, Gift Planning University of Colorado Foundation Boulder, CO |
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| In this session, the presenters will discuss their analysis to determine the cost to raise a planned gift dollar at the University of Colorado Foundation. This presentation will describe a methodology for quantitatively evaluating the power of a planned giving program, including; comparing the economic efficiency of planned giving versus major giving initiatives, a review of resource allocation decisions made by the Foundation and a review of actual outcomes compared to the projections in the model. | |||
Would You Hire Actors Without a Script? Exploring the Role of eMarketing in a Strategic Marketing Plan |
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| Track: I & II Thursday, April 29 1:30 - 2:45pm & 3:15 - 4:30 pm |
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Presented by: |
 Ann McPherson Marketing Consultant PG Calc Cambridge, MA |
 Gary Pforzheimer President PG Calc Cambridge, MA |
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| If your Inbox looks like our presenters’, you receive daily invitations to learn how various elements of eMarketing can "transform" your organization’s fundraising capabilities. With social media added to the mix there’s more eMarketing hype now than ever. So where do you start when the opportunity is seemingly endless? First, you must be clear about your strategic marketing goals in order to separate the buzz from the substance and determine what makes sense for you. We will discuss how and when to use eMarketing tactics, how they complement other media channels, and how eMarketing can help you achieve your overall marketing goals. | |||
Retirement Plan Gifts: Better Now or Later? |
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| Track: II & III Thursday, April 29 1:30 - 2:45pm & 3:15 - 4:30 pm |
 Presented by: Timothy J. Prosser Vice President, Institutional Trust Consulting TIAA-CREF Trust Co., FSB St. Louis, MO |
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| Retirement plan accumulations account for nearly one-third of U.S. household financial assets. Increased contribution limits and longer tax-deferral periods have fueled the growth of these accounts, making them a great potential source of charitable gifts. This session will help you understand the mechanics, as well as the pros and cons, of lifetime and testamentary retirement plan gifts. The session will also help you take advantage of Roth IRA conversions to spur donor conversations and benefit from continuation (and possible expansion) of IRA charitable rollover legislation. | |||
Non-Traditional Gift, Financial & Estate Planning |
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| Track: I & II Thursday, April 29 1:30 - 2:45pm & 3:15 - 4:30 pm |
 Presented by: Cindy Sterling Senior Associate Washburn & McGoldrick, Inc. New York, NY |
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| Unmarried couples confront unique challenges when arranging their financial, estate and gift plans. For a variety of reasons, these individuals can be some of our best planned giving prospects. This talk will discuss several significant issues facing these prospects and help you better understand how to be a resource for them. | |||
Investing Charitable Gift Annuity Pool Assets |
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Track: II & III Thursday, April 29 1:30 - 2:45pm & 3:15 - 4:30 pm |
 Presented by: Damon L. Whelchel Associate Director of Investments Kaspick & Company Redwood Shores, CA |
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| Charitable gift annuities have investment objectives, regulatory constraints, and risk profiles that are different from charitable remainder trusts or endowment funds. As a result, the investment and risk management processes for a gift annuity pool can differ from traditional portfolio management practices. This session will examine the risks of issuing gift annuities and the impact of the regulatory environment on portfolio design and account structure. It will also review how the risk profile of a gift annuity pool can change over time and in different market environments. Finally, it will address policy implications and how charities can better manage the liabilities associated with gift annuities today and in the future. | |||
FRIDAY, APRIL 30 SESSIONS
Maximizing Your Potential: Are You Okay? |
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Two-part session: Track: I & II |
 Presented by: Jack Beatty President C.O.R.E. Group USA Scottsdale, AZ |
| If donors don't know they're "okay," then what happens to their gift giving? How will you provide value to your donors by helping them know if they're "okay?" This session will help you clarify for yourself where it is that you are today, where you want to go and how to get there. Learn more about how to create relationships through discovery, what to focus on to achieve success and how to be more self-aware of your own behavior. | ||
Managing Risks in CGA Programs |
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Two-part session: |
 Presented by: Bryan Clontz President Charitable Solutions LLC Jacksonville, FL |
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| When the stock market is horrible, donors love gift annuities and charities hate them. This highly interactive session will cover many practical risk management best practices as well as some of the most recent research on the topic. Attendees will leave with much more confidence about their existing program as well as for new gift annuities going forward. | ||
Charitable Lead Trusts |
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| Track: II & III Friday, April 30 8:30 - 9:45 am & 10:15 - 11:30 am |
 Presented by: Jeremiah Doyle Senior Vice President BNY Mellon Wealth Management Boston, MA |
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| This session will discuss the use of a charitable lead trust as a planned giving vehicle. The session will introduce the concept of charitable lead trusts and explain in general terms how they benefit both charity and the donor's family. Next, the session will outline the income, estate, gift and generation skipping tax consequences of using a charitable lead trust as a planned giving vehicle. Finally, the session will review the various situations in which a charitable lead trust may be useful to both the donor and charity. | ||
Reform Roulette: Recent and Upcoming Changes in the Legal and Legislative Landscape |
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| Track: I & II Friday, April 30 8:30 - 9:45 am & 10:15 - 11:30 am |
 Presented by: Robert Harding Principal Gray, Plant, Mooty, Mooty & Bennett, P.A. Minneapolis, MN |
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| Will Congress cancel the estate tax vacation? Will the lawmakers scale back the charitable deduction to help pay for health care reform? In the face of mounting deficits, will the IRA Rollover be extended? Place your bets now. We’ll discuss the winners and losers in April. While Congress deliberates, the IRS and courts have not been idle. Abuse of the charitable deduction has moved up on the IRS hit list, and the Service has identified new scams involving CRTs. Treasury has promulgated more regulations on CRTs, substantiation of income tax charitable deductions, and CLT payments. “Charitable lid” estate tax planning with hard-to-value assets has come before the U.S. Tax Court. In an alarming trend, more donors and their families are asking state courts to grant them standing to sue charities for misusing their gifts. We will also cover anything else of interest that comes up between now and April. | ||
Evaluating Gift Annuity Programs |
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| Track: III Friday, April 30 8:30 - 9:45 am & 10:15 - 11:30 am |
 Presented by: Frank D. Minton Senior Advisor PG Calc Seattle, WA |
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| Are your gift annuity reserves adequate to meet payment obligations? What residua are you likely to realize from existing annuities? Have you taken steps to control risk? Is your overall program profitable? These are the kinds of questions addressed in this session, which will discuss the methodology for auditing a gift annuity program, the information an audit should reveal, and how you can use this information to make the program more profitable. | ||
Stewardship = Marketing |
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| Track: I & II Friday, April 30 8:30 - 9:45 am & 10:15 - 11:30 am |
 Presented by: Rachel F. Moore Director, Campaign Initiatives & Leadership Support Smith College Northampton, MA |
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| Your current donors are your best prospects. If you effectively steward planned giving donors you will be cultivating them to make additional gifts - planned, testamentary and outright. This session will offer some tried and true stewardship techniques, suggestions for getting your major gifts colleagues on board and some new ways of thinking about your planned giving marketing. | ||
The Ethics of Philanthropy |
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| Track: I & II Friday, April 30 8:30 - 9:45 am & 10:15 - 11:30 am |
 Presented by: Gary Morris President Morris Capital Corporation Dallas, TX |
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| This program explores the philosophical and psychological background of ethics; it provides an understanding of the application of the ethical standards of fairness, honesty, integrity and openness toward your service to prospective and existing donors and their beneficiaries. The program will review the development of an organizational and personal code built upon your professional Model Standards of Practice. | ||
New Decade Gift Annuities |
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| Track: II & III Friday, April 30 8:30 - 9:45 am & 10:15 - 11:30 am |
 Presented by: A. Charles Schultz President Crescendo Interactive, Inc. Camarillo, CA |
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| With the new decade, what will be prospects for gift annuities? Coming trends include more seniors, a quest for security and greater interest by professional advisors. Hear predictions about "New Decade Gift Annuitants," and share your feedback. | ||
Friday, April 29 Closing Luncheon
Join us as Conrad Teitell provides a light-hearted, yet meaningful closing to the conference. Always entertaining, Teitell will send us home inspired and with a renewed sense of purpose. |
